News & Reviews

On August 16, 2015, I was invited to talk with Andrew Lawton on The Roy Green Show about the decision by retailer Target to eliminate gendered signage. We also talked a little about gendered toy marketing in general.

On August 10, 2015 I was part of a HuffPost Live panel discussion about the decision by Target to remove gendered signage in its toy department.

A December, 2012 article in Advertising Age includes the word clouds and a brief statement from me.

The Achilles Effect was a finalist in the 2012 Next Generation Indie Book Awards in the General Non-Fiction category.

The Achilles Effect was a finalist for a 2012 Oakville Arts Award.

The Achilles Effect word clouds are included in thee 2011 Because I am a Girl report by Plan International.

The Achilles Effect mentioned in an article on The Huffington Post, co-written by Michele Sinisgalli-Yulo of Princess Free Zone.

The Boston Globe wrote about my toy ad vocabulary word cloud post in its June 26, 2011 edition.

A YouTube video from North Texas Kids about gender bias in toy commercials that references The Achilles Effect.

The word cloud post was also cross-posted on Jezebel and on Feministing.

Read my post on body image at Adios Barbie.


Below are links to reviews of The Achilles Effect.

Book Dads–“This is a valuable book for parents of both boys and girls. I strongly encourage dads to pick this up and read it. Too often, dads are not involved in the conversation about gender, stereotypes and sexualization. I don’t think we can continue to ignore the powerful influence our pop culture has on kids, and especially its negative influence on how children understand and view gender.”

Marketing, Media and Childhood— “Crystal Smith, a passionate and smart parent, lays it on the line, and shows us just exactly how…media producers are harming our boys.”