Portfolio

Here are some samples of Crystal’s work. Click the thumbnail for a preview, then click “Learn More” to read the entire piece.

Toy Ads & Gender
Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes. A blog post that went "viral" in 2011 and still gets attention today. Image is a word cloud I created based on the vocabulary used in advertising toys marketed to boys.
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Toys & Gender
Is Weapon Play Good for Boys? A post Crystal wrote about whether seemingly violent play can actually be good for boys. Image from Pixabay.
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Flavouring Water
Add Some Zest to Your H2O. A blog post written for a hair salon about using fruit, vegetables, and herbs to flavour water. The client was looking for items of general interest to share on her social media as well as her blog. Image from Pixabay.
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Kaare Klint
Great Danish Designers 101: Kaare Klint. A long-form blog post written as part of a series about Danish mid-century furniture designers. Photo credit is included in the blog post.
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New Parents & Sleep
How Lack of Sleep Affects New Parents. One of more than 70 articles Crystal wrote for The Professor's House website, this one discusses the impact of sleep deprivation on new parents. Image from Pixabay.
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Vintage Furniture
A Couch by Any Other Name. A blog post written for a vintage furniture store that informs while being SEO-friendly and highlighting the store's products. Image from Vintage Home Boutique.
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Industrial Design
Industrial Design: Toronto's Spark Innovations Explains Five Key Concepts. This post is focused on certain keywords. It puts a different spin on the topic of industrial design by talking about five key concepts. With that angle, the post answers readers' questions about industrial design and highlights Spark's expertise.  Image from Spark Innovations.
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Walking on the Beach
Why You Should Walk Barefoot on the Beach. A post written for a hair salon blog about the benefits of walking on the beach in bare feet. This post is accompanied by Crystal's own photography.
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Charles and Ray Eames
Great Mid-Century Designers 101: Charles and Ray Eames. A long-form article about significant mid-century furniture designers. This post grew out of a series on Great Danish Designers, written for Vintage Home Boutique (VHB). Image of Eames-inspired chairs from VHB .
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Blueberries
Blueberries. An article written for The Professor's House website that discusses the nutritional benefits of blueberries. Image from Kent Kreek Berries.
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Content Marketing
Content: The Story of Your Business. A blog post that defines the "content" in content marketing. Image from Dreamstime.
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New Use for a Crane
UK Firefighters Use HIAB Cranes for Animal Rescue. A brief blog post highlighting a human interest story about a product that is thought of only for its industrial applications.
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Tiara Shower Cap
Five Reasons You Need a Tiara Shower Cap. A promotional post about a new product. The client wanted a quick list of what sets her product apart.
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