Beyond Meat: The Future of Protein?

Beyond Meat: The Future of Protein?

If you are eating a burger made of vegetables and beans, shouldn’t it taste like vegetables and beans? Beef burgers may be the default in some cultures, but why do veggie burgers have to meet their standard for taste and texture? No one demands that a chicken burger taste like beef or a portobello mushroom burger resemble ground chuck, so why the urgency to transform a veggie burger into “meat”?