Portfolio

Here are some samples of Crystal’s work. Click the thumbnail for a preview, then click “View Project” to read the entire piece.

PEI LIVING

Advertorial writing and copy editing in PEI LIVING Magazine.

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An Ode to Baking

A post from my Supperstruck site about why baking is so satisfying. Image by Crystal Smith. 

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Life in the Margins–The Bonds Created by Recipe Scribbles and Notations

An article I wrote for my Supperstruck website about the value of handwritten scribbles and notes in cookbooks. Image by Crystal Smith of Eat My Words by Janet Theophano.

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Vintage Furniture

A Couch by Any Other Name. A blog post written for a vintage furniture store that informs while being SEO-friendly and highlighting the store’s products. Image from Vintage Home Boutique.

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Blueberries

Blueberries. An article written for The Professor’s House website that discusses the nutritional benefits of blueberries. Image from Kent Kreek Berries.

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Scalp Care

A blog post written for a hair salon about taking care of your scalp, using the same basic steps you use for skin care. Image from Public Domain Pictures.

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Ebook: Coffee

An excerpt from an ebook about coffee: its origins, how it is harvested, the impact of roasting on flavour and aroma, the best way to prepare it, and what is meant by “single estate,” “fair trade,” and other designations you might see at your local coffee shop.

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Toy Ads & Gender

Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes. A blog post that went “viral” in 2011 and still gets attention today. Image is a word cloud I created based on the vocabulary used in advertising toys marketed to boys.

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Toys & Gender

Is Weapon Play Good for Boys? A post Crystal wrote about whether seemingly violent play can actually be good for boys. Image from Pixabay.

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Kaare Klint

Great Danish Designers 101: Kaare Klint. A long-form blog post written as part of a series about Danish mid-century furniture designers. Photo credit is included in the blog post.

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New Parents & Sleep

How Lack of Sleep Affects New Parents. One of more than 70 articles Crystal wrote for The Professor’s House website, this one discusses the impact of sleep deprivation on new parents. Image from Pixabay.

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Industrial Design

Industrial Design: Toronto’s Spark Innovations Explains Five Key Concepts. This post is focused on certain keywords. It puts a different spin on the topic of industrial design by talking about five key concepts. With that angle, the post answers readers’ questions about industrial design and highlights Spark’s expertise.  Image from Spark Innovations.

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Walking on the Beach

Why You Should Walk Barefoot on the Beach. A post written for a hair salon blog about the benefits of walking on the beach in bare feet. This post is accompanied by Crystal’s own photography.

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Charles and Ray Eames

Great Mid-Century Designers 101: Charles and Ray Eames. A long-form article about significant mid-century furniture designers. This post grew out of a series on Great Danish Designers, written for Vintage Home Boutique (VHB). Image of Eames-inspired chairs from VHB .

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New Use for a Crane

UK Firefighters Use HIAB Cranes for Animal Rescue. A brief blog post highlighting a human interest story about a product that is thought of only for its industrial applications.

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