The keys to good copy are relevance and readability.
Content needs to stay on topic and not have lots of extraneous bits just to fill a page. (Google can detect filler and will not look kindly on it when ranking your site. Quality matters more than quantity.)
Readability requires visual breaks, especially in an online environment–think subheadings, images and links that make the copy skimmable and easy to digest.
As far as quantity, there are times when length is needed–like cornerstone content on your website–and others when brevity is best. In the print environment, strict word counts apply so the length may not be up to you.
I’ve categorized my work in terms of length so you can see how content can be relevant and readable while still delivering all the detail needed, no matter how many words are used.
Size really matters here. In each case a word limit applied.
Telling Stories Through Design with Maud Home (500 words)
New London Carriage House (500 words)
The Latest Technology Brings the Best Results at Youthful You (500 words)
Authentic PEI Dining on the Coast & In the City (600 words)
Tops to Floors (1,000 words)
Long Blog Content
Evergreen content keyed to a certain topic that provides information of value and interest to an audience.
How To Pitch Your Idea to a Company
Why Worry About Food Waste?
Great Danish Designers 101: Kaare Klint
Storing and Serving White Wine
Great Mid-Century Designers 101–Canadian Edition, Part One
An Ode to Baking
Blueberries–High Levels of Antioxidants
Do You Really Need Industrial Designers in Your Product Development Process?
Concise Online Copy
Short and sweet but still says a lot.
Why You Should Walk Barefoot on the Beach
Spiral Melt Candles As Eco-Packaging That Leaves No Waste Behind
Take Care of Your Scalp
Ebooks
Ebooks give all the space needed to do a deep dive on a topic.
Beginner’s Guide to Coffee
Connect with me to talk more about your project and any specific requirements you might have. (For information on rates and terms, visit How Freelance Writing Works.)
(Photo of Vintage Books by Chris Lawton on Unsplash.)