The keys to good copy are relevance and readability.
Content needs to stay on topic and not have lots of extraneous bits just to fill a page. (Google can detect filler and will not look kindly on it when ranking your site. Quality matters more than quantity.)
Readability requires visual breaks, especially in an online environment–think subheadings, images and links that make the copy skimmable and easy to digest.
As far as quantity, there are times when length is needed–like cornerstone content on your website–and others when brevity is best. In the print environment, strict word counts apply so the length may not be up to you.
I’ve categorized my work in terms of length so you can see how content can be relevant and readable while still delivering all the detail needed, no matter how many words are used.
Writing Samples
Long Blog Content
Concise Online Copy
Ebooks
Connect with me to talk more about your project and any specific requirements you might have. (For information on rates and terms, visit How Freelance Writing Works.)
Photo by Sahil Kharbanda on Pexels.