The keys to good copy are relevance and readability.

Content needs to stay on topic and not have lots of extraneous bits just to fill a page. (Google can detect filler and will not look kindly on it when ranking your site. Quality matters more than quantity.)

Readability requires visual breaks, especially in an online environment–think subheadings, images and links that make the copy skimmable and easy to digest. 

As far as quantity, there are times when length is needed–like cornerstone content on your website–and others when brevity is best. In the print environment, strict word counts apply so the length may not be up to you.

I’ve categorized my work in terms of length so you can see how content can be relevant and readable while still delivering all the detail needed, no matter how many words are used.


Size really matters here. In each case a word limit applied.  

The Latest Technology Brings the Best Results at Youthful You (500 words)

Authentic PEI Dining on the Coast & In the City (600 words)

Tops to Floors (1,000 words)




Ebooks give all the space needed to do a deep dive on a topic. 

Beginner’s Guide to Coffee 


Connect with me to talk more about your project and any specific requirements you might have.

(Photo of Vintage Books by Chris Lawton on Unsplash.)