If your company has a blog, food content could be an important addition to the topics you cover. It is surprisingly versatile and relevant to all kinds of businesses. Consider the following examples:
- Physiotherapists can focus on anti-inflammatory foods and those that boost bone and muscle strength.
- Dentists can advise against food and drink that harms enamel or causes cavities, or suggest nutritious post-surgery options.
- Optometrists can discuss foods and nutrients that contribute to eye health and prevent diseases like macular degeneration.
- Salons and spas can look at the role foods and hydration play in keeping skin and hair looking their best.
- Retailers of kitchenwares can pair food content with posts about small appliances, like blenders and smoothies or soups.
- Bakeries can talk about ancient wheat or the fermentation process they use in their breads.
- Garden centres and landscaping firms can share information about the health benefits of fresh herbs and vegetables grown in the backyard along with ideas for incorporating them into meals or preserving them for future use.
- Specialty grocers can invoke a little culinary history to talk about specific ingredients or dishes and their health benefits.
Writing about food gives you a deep well of topics to cover as you provide resources people will learn from, revisit, and share through their social media. And with governments and public health organizations increasingly promoting nutrition as a way to stave off health ailments and chronic disease, food writing has built-in interest and longevity.
Food content is also very flexible and customizable. You can do a deep dive on subject, citing the latest research, or offer a “general interest” approach; you can present 500 words on an ingredient or do a quick “top 5” or “3 facts you need” article; or, you can include links to recipes or make your own suggestions on how to use a particular food.
Regardless of how you approach food content, it will enable you to connect with new audiences and showcase your expertise and authority on a given food-related topic while offering information of value to site visitors.
Food writing is one of my areas of speciality. I am a regular consumer of food-related news and research. I turn that knowledge into content for both clients and another of my websites. A core tenet for me: thorough research from verified sources, cross-checked to ensure the accuracy and currency of information. I have a background in library science so research is something I do efficiently and exhaustively, with full citations for all sources. I also incorporate SEO principles into my writing for blogs and websites.
Here are a few examples from my portfolio of what food writing looks like and how it can be used:
- A Beginner’s Guide to Coffee. An ebook that starts with the origins of coffee and continues through topics like harvesting, flavours and aroma, and how to brew a perfect cup. This book shows how you can use well researched long-form content to expand on a subject and create something to use as a gift for newsletter signups or just as a freebie to build new relationships.
- Kale Is Great for Eye Health. A short article that focuses on the antioxidants in kale and how they benefit eye health, a topic of relevance to optometrists and ophthalmologists.
- Blueberries — A High Level of Antioxidants. I wrote this article years ago for a general interest website. Like the kale article cited above, this one also focuses on antioxidants. This kind of article could be used by any business with a connection to fresh fruit: bakeries, kitchenwares, or small grocers.
- All Hail the Humble Jicama. A vegetable that always needs an introduction, at least where I live. This post is an example of how to introduce a food that might be new to people and focus on its physical attributes, nutrition, and uses.
- Tacos: A Brief History. An in-depth look at the history of the taco. Culinary history can be of interest to the clientele of specialty grocers, sellers of cookware, and bakeries or independent restaurants.
If you’d like to incorporate food writing into your blog, connect with for topic ideas and all the details on getting started.
Photo of cookbooks by Obsolete Lense on Pexels.
